This site is the bee's knees

Monthly Archives: October 2012

Using social media improves job search

SEO: Social media improves job search

Social media sites to improve job search: Mashable

Mashable is an internet blog that highlights social media news. Mashable helps users identify social media trends in the work-force, and how to use them to their advantage.

Mashable features the article, “Why you should keep your Facebook and your job search separate,” to help viewers improve and protect their personal social networking pages during their job search process.

Main tips: keep your Facebook and Twitter accounts private and appear well-rounded and professional on your profile page.

Media Bistro

Media Bistro in an internet blog for journalists and related professionals that lists job openings and employment tips for users.

Media Bistro TV posts YouTube videos of elevator pitches, where employers listen to pitches from companies or prospective employees on why employers should buy their product or hire them as an employee.

From watching a pitch, I learned that in 30 seconds you need to make a positive impression and explain the most important selling points.

Do not: talk too fast or use technical words during your elevator pitch!

Social Media Today

Social Media Today is a website designed for professionals in marketing, PR, and advertising to gain insight on social networking in the work-force.

A featured article, “7 ways to find a job using social media,” informs viewers how to positively use online social media during their job hunt.

Tips: follow prospective employers on social media, set up alternative personal Facebook and Twitter accounts, engage with potential employers using social media, and monitor your online reputation



Comparing interview techniques:

1. Face-to-face. PROS: facial expressions, tone of voice. CONS- find convenient time.

2. Phone. PROS: convenient. CONS-no body language

3. Recording. PROS: able to refer to conversation

Kasey and I had the same interviewing style. We recorded our face-to-face interviews and took notes.

Post interview follow-up questions:

1. How many members in Sigma Kappa?

2. When is next opportunity for students to rush?

3. Favorite part of rush?

4.  What would your life be like had you not rushed?

Style Challenges

I referred to the AP stylebook and The Diamondback style guide. I used the Rich textbook for leads, nut grafs, and endings. The Lead Lab for examples of leads.

I used Poynter’s writing tools 10, 11 and 23.

  • Writer tool 10- Cut big then small. Start very general then become specific.EX)  “After rounds of rushing, Forte. . . received bid. . . She . . .  began [her] new member period, when [she] learned the history. . . of Sigma Kappa.”- Started broad by explaining how Kasey rushed multiple houses. Became more specific saying she chose Sigma Kappa. Even more specific when saying she began her new member period.- Writer tool 11- Use shorter words at points of complexity

– Instead of  “new member class” I wrote “pledge class”. I used “new member period” instead of “new member education period”.

  • Writer tool 23- Read drafts aloud

–       I read my drafts aloud to check for wordiness, clarity, and pacing.


I referenced chapter 8 from the Rich textbook while writing my story to find how to end my story. I used a quote kicker ending.  I referred to the Lead Lab workshop to help me craft my lead. I chose a descriptive lead. I used Poynter’s writing tools worksheet to help me write my story. I also read the Tips worksheet on this assignment.