Wall Street Journal Formula

To follow the Wall Street Journal formula, I began with a soft anecdotal lead, focusing on Donald Kramer. This lead focuses on why this article is important. The body of my article is arranged topically, according to different sections of Dr. Kramer’s life. I provide backup information in the body that support my lead and nut graph.The ending coems full cirlce by using a circle kicker that references the begining of my article.

Coaching Tips Followed:

  • Check social media (in my case, Facebook) for background
  • Plan an order for your story; consider organizing it by topics or time frames (I organized my story chronologically)


    Goal– Dr. Kramer’s original goal was to become an oncologist, however he changed this goal to become an anesthesiologist, and to eventually start his own healthcare company and earn his MBA degree

    Obstacles– Dr. Kramer’s father died when he was 14 years old, forcing him and his family to survive off of social security welfare.

    Achievements– Graduated from medical school, had residencies at Stanford and Harvard, became an anesthesiologitst, opened his own healthcare company (NorthStar), earned his MBA degree, took his healthcare company public

    Logistics– Went to a medical program his junior year that inspired him to become a doctor, his mentor assumed a fatherly figure and advised him on decisions

    Tips from Alan Richman and Julie Sullivan

    1. Ask friends and family of interview subject about questions to avoid or questions to ask

    2. Ask the interviewee a question he/she will like

    3. Everybody has a good story to tell

    How Interviews were conducted 

    To conduct this interview, I called Dr. Kramer and asked if he would help me with this assignment and agree to an interview. He said yes, and we had our first interview then. I then sent him follow up questions via email a few days later.

    Research/listen/note-taking/interview techniques used

    – Check the internet for information about your topic

    – Check the credibility of websites before you use information from them

    – Mark or highlight important quotes or facts you plan to use in the story

    – Ask follow up questions

    Ideas Generated for Storyboard 

    During the writing and reporting process ideas I thought of for my storyboard include: a picture of Dr. Kramer with a caption, a soundbite of our interview, a timeline of his life milestones and accomplishments, a link to NorthStar (his healthcare company), a video of Dr. Kramer explaining how he reached his success, survey question to promote user interaction and bullet list of advice Dr. Kramer has for college-aged students pursuing their dreams