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Monthly Archives: December 2012

SEO: Diversity in public relations

Diversity is an important aspect in public relations. The public relations practitioner must understand the role of diversity, and maintain sensitivity toward others from a multicultural background.

Understanding diversity and multiculturalism in public relations

Throughout their career, public relations practitioners will work with individuals from different backgrounds. They will need accept and understand how to work people of diverse backgrounds to maximize their success in public relations.

Diversity defined

Merriam-Webster defines diversity as “the inclusion of different types of people in a group or organization.” This includes people of different genders, ethnicities, cultures and backgrounds.

With today’s growing minority population, having skills in diversity and multiculturalism greatly benefits those in the public relations industry.

What diversity means to my career

Currently, I aspire to work with Strathmore Center for the Arts in their marketing and communication department. At Strathmore, performers from different backgrounds showcase their talents through music, dance and art.

For example, many African American performers play jazz music for their audience. Strathmore also hosts Latin American performers specializing in Latin music. For Strathmore, diversity is a key element to their performances and their educational programs for young children.

Building diversity

To build diversity in an organization, the organization must go to the community or bring the community to their organization.

For example, to increase their audiences’ diversity, Strathmore could target schools with high diversity and multicultural students and host a field trip for these students. The students could come to Strathmore, tour their facilities and watch a performance.

 diverse kids

To increase diversity in their audiences, Strathmore could also bring performances to multicultural communities or schools. This would expose diverse communities to other types of fine arts performances not commonly found in their own community.

Readability Statistics


Word Count: 290

WPS: 15.8

SPP: 1.9

Passive: 0%

Grade Level: 12

SEO character count: 32

Frequency of key words:

  • Diversity- used 10 times
  • Community- used seven times
  • Background- used five times
  • Multicultural- used four times

SEO head: Innovative social media for Strathmore

Social media has become a major outlet for communication in today’s society. To maximize success, companies should engage in new forms of social media to interact and stay relevant with their audiences.

Social media suggestions for Strathmore

For Strathmore Center for the Arts, connecting with members in their community about upcoming performances, events and lectures ensures their organization’s success. Without community interest and involvement, Strathmore would struggle to sell tickets to events, and maintain funds needed to run their programs and facilities.

Currently, Strathmore uses social media such as Facebook and Twitter to connect with their audience. These mainstream social media tools allow fast and easy interaction with readers. However, alternative social media resources, such as Klout, HootSuite and Cinemogram, will improve Strathmore’s online branding presence.


Klout  measures one’s social media influence based on the ability to drive action on social networks such as Facebook, Twitter, Google Plus and/or LinkedIn. It gives feedback on a scale of 1-100. The greater one’s ability to drive conversations and inspire social actions such as likes, shares, and retweets, the higher one’s score will be.


President Barack Obama has a high influence with a score of 99, while the average person has a score around 50

Strathmore can use Klout to measure how much activity they generate on their social media accounts. From Klout’s score and analysis, Strathmore will understand where they excel in connecting with users on social media, and areas where they can improve.


HootSuite is a social media management system that would allow Strathmore to manage their many social media accounts from a single dashboard. From this dashboard, Strathmore can update their tweets, statuses, blogs and other social media in an efficient and easy manner. HootSuite brings all social media accounts into one, allowing Strathmore to control their social media activity from a single site.


Cinemagram allows users to quickly animate photographs, bringing a still image to life. Cinemagram loops a few seconds of video recording in a still picture to bring motion to the image. This is a great way to add excitement to any website or homepage, and capture the viewer’s attention. Strathmore could use Cinemagram to show musicians playing instruments during a featured concert, or children engaging in an educational activity.



SEO character count: 38

Word Count: 318

SPP: 2.7

WPS: 18.4

Passive: 0%

Grade level: 12

Four key words: Social (used 8 times), Media (used 8 times), Strathmore (used 6 times) Connect/ing (used three times)